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Marketing to Women: Trends to Watch in 2015 | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
Bridget Brennan Contributor

2014 was a watershed year in marketing to women. We witnessed female-empowerment advertising campaigns from brands like Pantene (Not Sorry), Under Armour (I Will What I Want) and Always (Like a Girl); we saw a sweeping effort to update women’s images in stock photography with the Lean In Getty Images Collection; and we witnessed a GoldieBlox Super Bowl commercial. Not bad, 2014, not bad.

http://www.forbes.com/sites/bridgetbrennan/2014/12/30/marketing-to-women-trends-to-watch-in-2015/
 

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